tag:blogger.com,1999:blog-6979754761489849693.post1087855876265899153..comments2024-01-12T02:13:21.822-08:00Comments on Glen Burnett: Voice of Customer Feedback in Frontier Markets (Part 1)Glenhttp://www.blogger.com/profile/05058272780876807073noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-6979754761489849693.post-77320261196104607222020-01-21T04:02:52.113-08:002020-01-21T04:02:52.113-08:00This comment has been removed by the author.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-6979754761489849693.post-5348792765701031862013-02-27T14:02:02.142-08:002013-02-27T14:02:02.142-08:00No, Makers mark did not consult their ambassadors ...No, Makers mark did not consult their ambassadors about it at all. As a matter of fact they didnt like it at all.Munz Bhardehttps://www.blogger.com/profile/12509996485682583018noreply@blogger.comtag:blogger.com,1999:blog-6979754761489849693.post-59788660142314517132013-02-22T18:22:44.926-08:002013-02-22T18:22:44.926-08:00Great point Munz. When I was talking about ambassa...Great point Munz. When I was talking about ambassador programs, it was in reference to employees who take CX principles back to their functional area. But this can just as easily be used in the marketplace as well. In those cases, the ambassadors can advocate for the company in the market place, but should also be used as a sounding board for what is important to them as the company develops. I wonder if Maker's Mark had consulted their ambassadors before announcing they would water down their product?<br />Glenhttps://www.blogger.com/profile/05058272780876807073noreply@blogger.comtag:blogger.com,1999:blog-6979754761489849693.post-11385690030156943772013-02-19T07:51:10.412-08:002013-02-19T07:51:10.412-08:00Nice post Glenn!
On the B2B front, the Product man...Nice post Glenn!<br />On the B2B front, the Product management team does yearly customer interviews of the top 10 existing customers on existing products. Although there are other touch points to get VOC, namely operations, care etc.<br />As far as new product development is concerned, VOC is obtained by doing customer evaluation of a business idea during its incubation stage.<br /><br />PS- Heard about ambassadors of Kentucky Bourbon on NPR last night. Thats a great way to get VOC.Munz Bhardehttps://www.blogger.com/profile/12509996485682583018noreply@blogger.com